I am fortunate enough to live in an area that has a small town newspaper that charges one price for a yard sale ad regardless of length. Here's the ad I'm running in this week's paper: (with commentary in red italics.)
HUGE Garage Sale Margaret - July 10th - 6am-2pm (rain or shine)
MOST EVERYTHING 1/2 PRICE AFTER 12! ----this has worked well for me in the past!
From Leeds/Moody - North on 411 toward Odenville. Turn Left at ____ Rd
(redlight past _________). Go 3 miles. Right on _____
From Argo - Take Argo/Margaret Rd for 3 miles. Turn Right on ____ Rd (County
Rd _ at _______________) Turn Left on _____ ---- good directions
After the _____ turn it's 1 mile to house #___. Look for large YELLOW
signs at all turns. ----- well made, consistent (all the same) signs
Boy clothes 3m-18m, Stroller, Infant Items, Toys & Kid's Books, Bassinet, Bouncy Seat, Exersaucer. NEW 24 inch bi-fold doors, Leaf Blower, TOOLS, Pre-WWI artifact. Men's Clothes (Polo shirts, jeans, dress shirts & pants). Juniors sz 5-7 & Womens sz 6-8 clothes. Household items, Curtains, Kitchenwares. Queen size bedding. Christmas items. TV, Stereo, Printer. Lots of NEW and GIFT items. Scrapbooking Supplies! <---- listing a good variety of items
If your paper charges by the line, clearly this would be too much. Here's how I might do it if I were limited:
HUGE Garage Sale July 10th 6am-2pm
1/2 PRICE AFTER 12!
From Leeds/Moody - North on 411 - follow YELLOW sign at _____ Rd.
From Argo - Take Argo/Margaret Rd for 3 miles. follow YELLOW sign at Cty _.
Boy clothes 3m-18m, Stroller, Infant Items, Bassinet, Bouncy Seat, Exersaucer. Leaf Blower, TOOLS
I could even whittle it down a little more if necessary.
If you have BABY items, TOOLS or LAWN EQUIPMENT, or LARGE FURNITURE pieces for sell, these are things you WANT to be sure to list in your ad. People will come out for these items!
Watch for more articles on yard sale prep as that's all I'm doing this week! :)
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